1. Brand Film

2. Motion Guidelines

3. Illustrated Animations
Andre Portnoy Wellhub Brand Studio

Design:
Daniel Bollina
Caio Scaff

Client:
Wellhub

Project Management:
Isabella Sentelhas

Brand Center:
Polar

Year:
2024
Wellhub Rebranding

Gympass has officially rebranded as Wellhub. Beyond a new logo, wordmark, and color palette, motion plays a central role in bringing the identity to life adding rhythm, energy, and clarity across digital and product touchpoints. This dynamic system reflects our commitment to evolving the brand and reinforces our vision of promoting well-being for every company and every employee, every day.


Wellhub Design







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