2. Illustration Guidelines
3. Interactive Experiences
4. Session Films & Animated Assets
Ariane Morganti
Arthur Reis
Bianca Solha
Dandara Hahn
Fernando Marar
Frederico Floeter
Yan Esteves
Isadora Stevani
Marcela Diego
Thais Camir
Nubank
Natalia Hazarian
Fluxo
2021-2022
With Nubank’s rapid growth and brand maturity, the global brand design team created an online platform to ensure consistency and quality across every touchpoint.
Our role was to translate the Nubank Brand System into a new and interactive BrandBook Tool, incorporating motion principles as a core layer of the identity. Beyond static guidelines, the platform introduced animated components, interaction models, and motion behaviors that helped internal teams and partners understand how the brand moves and breathes in digital environments.
The result was conceived as a brand playground an experience that showcased design guidelines, foundations, and motion systems through interactive modules and dynamic tools, while also serving as a repository for brand assets to be stored, updated, delivered, and downloaded.
It is important to note that this project represents the version developed during my participation. Since then, Nubank’s BrandBook Tool has continued to evolve and expand, reflecting new updates to the brand system beyond this stage.