2. Kinetic Typography
3. Video Campaigns
Yan Esteves
Fernando Marar
Isadora Stevani
Luciana Mayume
Nubank
2022
In 2022, Nubank was one of the sponsors of the FIFA World Cup in Brazil.
During this period, we developed a comprehensive KV Guideline System designed to support the internal team in producing a wide range of assets from campaigns and paid media to advertising materials.
The guideline established a cohesive visual and motion language, including typographic signatures, transitions, and key motion elements, ensuring consistency and scalability across all deliverables. This system not only streamlined production but also reinforced the brand’s presence with a unified identity throughout the entire sponsorship period.
Kinetic Typography
KV Motion System
Acredita & Vai Campaign
Paid Media & Promotion Campaign