2. Animated Posters
Jun Ioneda
Henrique Afonso
Iryna Leblon
Renan Santa Terra
McDonalds
Maira Begalli
Galeria
2026
Lollapalooza Brasil is one of the largest music festivals in Brazil, bringing together national and international artists and connecting different cultures and music styles into a vibrant and diverse experience.
In collaboration with Barca + Galeria, I was responsible for animating stickers and posters created for McDonald's activations, the official sponsor of the event. The assets were deployed across multiple touchpoints, expanding the brand’s presence before and throughout the festival.
The campaign was built around the concept of a thermal camera, not just as an aesthetic choice, but as a visual language. Heat reveals the true colors of Méqui, creating a strong, proprietary visual system that is deeply connected to the brand identity.
For the motion approach, the goal was to bring fluidity to the illustrations. The animation explores smooth gradient transitions and subtle spatial movement, creating a sense of heat constantly flowing through the visuals, as if the elements were reacting to the energy of the festival.
The result is a dynamic visual system that reinforces the brand presence in a contemporary, sensory, and context-driven way.