2. Graphics
3. Icons
4. Social Assets
Cristiano Gonçalo
Johnny Brito
Pedro Melo
Thiago Bellotti
Bruno Menegatti
Gabriel Luvarlho
Renan Santa Terra
Letícia Magalhães
Eletrobras
2025
AXIA marks the new name and visual expression of Eletrobras a milestone that translates the transformation of one of Brazil’s most iconic engineering companies into a brand that embodies value, innovation, and the future.
Beyond a rebrand, this was a complete shift in perspective: from a company that generates energy to one that connects and amplifies possibilities through it.
Motion played a key role in this transition, helping to express the brand’s new position as an articulator of energy, business, and transformation. Through dynamic movement, rhythm, and flow, the visual system reinforces AXIA’s essence a brand that continues to move Brazil forward.